Destination AI Visibility Index
Your destination's full health, measured every 30 days across the AI engines visitors actually use. The composite below is the single number your board can read. Everything underneath it is the receipt.
DAVI™
91
Excellent
Composite of Website Score and Perception Score, weighted 40/60.
Critical 0 to 54Watch 55 to 69Strong 70 to 84Excellent 85 to 100
Up 3 since last month
Industry avg
72
+19 ahead
Perception
View dimensions detailDAVI™ Perception Score
92
How AI describes your destination when visitors ask.
Presence
100
Accuracy
88
Distinctiveness
85
Recency
80
Sentiment
96
Website Health
View Website Score detailDAVI™ Website Score
76
How readable AI engines find your destination's web presence.
Discoverability
92
Site Architecture
81
Editorial Surface
67
External & Earned
64
Zertura Destination Layer
74
AI NPS
+84
Up 6 since last monthHow positively AI describes you
Destination avg: ~+35
Partner Ecosystem Health
83
Up 2 since last month3 of 10 partners enrolled
Visitor Journey Weak Point
59
Pre-Trip (lowest journey stage)
Competitive Position
#1
Up 1 since last monthRank in your competitive set (4 Texas Gulf Coast destinations)
Deployment Impact · this quarter
3 of 10 partners enrolled
| Partner | Tier | Site lift | Perception lift | Weeks enrolled |
|---|---|---|---|---|
| Texas State Aquarium | Tier 2 | +1 | +3 | 6 |
| USS Lexington Museum | Tier 2 | 0 | +1 | 6 |
| Omni Corpus Christi | Tier 3 | 0 | 0 | 6 |
Visitor Journey AI Sentiment, Snapshot
View full journeyPre-Trip
59
Watch
Booking
81
Strong
Arrival
92
Excellent
On-Destination
87
Excellent
Post-Trip
75
Strong
Snapshot of your destination's AI sentiment across the visitor's full experience. Drill in on the Visitor Journey tab.
Brand Pillar Alignment · summary
2 Strong · 3 Partial · 0 Gap
Composite pillar score 70. How clearly AI surfaces each defined brand pillar when prompted across the 5-model set.
10 partners scored · 1 critical · top mover Mirador de la Flor +4
View all partner rankingsLatest analysis · as of May 15, 2026
Top recommendations
- 01Lift the lowest-scoring partner firstLower-scoring partners drag the destination score down faster than top partners pull it up. Pick the bottom-ranked partner and run a focused content plan this quarter. Drill in · Partners
- 02Close the Pre-Trip booking confusionPre-Trip had the largest sentiment drop this period. Make sure every partner's booking information matches across Google Business, Wikipedia, and your destination site so AI returns one consistent answer. Drill in · Visitor Journey
- 03Refresh content where Recency is weakestRecency is the easiest area to move. Coordinate a monthly content refresh across the partners with the oldest citations to lift Recency and Presence at the same time. Drill in · Content Deployment